Dynamic image personalisation

Personalisation in emails is nothing new, but the next generation of personalised content goes beyond 'Hello, {name}'. Dynamic images are unique to each individual email recipient, opening a world of possibility. In the simple implementation above, the recipient's surname is printed onto the shirt image via a normal database merge field. Other potential applications include:

  • Live pricing updates, accurate at the moment an email is opened

  • Customised products or offers based on behavioural data

  • Personalised content for each recipient based on their location

Dynamic images behave just like any other image in an email campaign, so they have universal support. Every implementation is bespoke, so if you're looking for something specific, let us know.

Call us on +44 (0)118 778 578 or send us a message if you would like to know more.